As a Minnesotan, rarely are we allowed the opportunity to experience any media-related event before the rest of the country — it’s the 16th largest media market in the country, according to Arbitron’s Blue Book of Market Survey Schedule. But, that is just the case with former-Real Housewife of New York, Bethenny Frankel’s, new talk show, Bethenny, that is currently being tested on six FOX stations around the country.
As someone who is an avid viewer of morning news and daytime talk shows — Bethenny is a breathe of fresh air to the morning-talk-show circuit. It’s Bethenny’s balls-to-the-wall attitude meets the epitome of what Glamour magazine represents, while bringing female viewers of all ages together in a culture that harnesses support for the female issues and champions female empowerment.
Bethenny is being tested in six media markets — New York, Los Angeles, Philadelphia, Dallas, Phoenix and Minneapolis — for a six-week period with the possibility of Fox stations launching a new talk show in fall 2013, according to The Hollywood Reporter.
“The program will feature Bethenny’s no-nonsense perspective on everything from pop culture and current events to relationships, beauty, fitness, and lifestyle segments,” an announcement said, according to The Hollywood Reporter.
The program, which airs locally in Minneapolis on KMSP FOX 9, does just that — it’s honest, informative and entertaining. In Minneapolis, it airs concurrently with ABC’s The View and NBC’s fourth hour of the Today Show with Kathie Lee and Hoda. And let me tell you, Bethenny is a refreshing show option to have.
Bethenny was off to a strong start with a 1.9 rating early in her first week, which, by Thursday, had dropped to a .9 rating, according to The Hollywood Reporter. However, the to-be-determined talk show improved on the .5 average that Fox stations had been reporting during the same time periods with repeats of shows like Nate Berkus, Divorce Court and Dr. Oz.
What’s more, Bethenny did particularly well among women 25 to 54 years old in New York, Philadelphia and Minneapolis, according to The Hollywood Reporter. Bethenny is expected to do well in New York because of her residency in the Empire State and her association with Bravo’s The Real Housewives of New York. Strong ratings amongst this target audience in various markets showcases the potential hit Fox has on its hands.
Thank you, market research, because I could not enjoy Bethenny more. She’s strong. She’s opinionated. She’s someone who picked herself up by her boot straps and created her success. She’s the epitome of the American dream and it’s no wonder why people are crazy for Bethenny.
it would be utterly insane to not pick up Bethenny’s talk show. Yes, I know one must look at the market research, but one must also consider the reputation, following and synergistic energy this woman brings to the table.
Sincerely, a Bethenny Fan and always a Skinnygirl.